Your marketing dollars go farther when you talk to people in their own language.
Look at these photos. Do you think you should tell your story to the people in these photos the same way?
Of course you don’t think you should tell your story to these groups of people in the same way. They have completely different contexts, experiences, desires, needs, and hopes.
The old way of marketing is to tell your story the way you want to tell it, throwing it out into the abyss of the media landscape, and not knowing if anyone ever even heard it.
Today, we can tell our brands’ stories in ways that meet people right where they are in language they understand. And that’s what makes an impact.
The first mistake brands make is that when they start talking, they start talking about themselves in language only they understand. But the key to effective marketing is to tell our story with the listener at the center.
When we partner together, we’ll create effective campaigns by doing these things :
Begin with understanding who your audience is.
Create demographic specific content that immediately resonates with the viewer.
Write relevant copy that connects with people where they are.
Did you know that social platforms rank ads on “relevancy”?
And did you know that the relevancy of an ad is a key indicator of how many people will see that ad and for how much money?
Our campaigns consistently out-perform 90% of ads on social platforms.
History of Success
Our ad campaigns consistently perform in the top 10% of campaigns on Facebook and Instagram.