A case study
- We partner with a international automotive brand.
- That brand is featured as the event sponsor in our national ad campaign leading up to the event.
- At the event, we create an interactive keyboard (like in the movie BIG). The keyboard controls a series of melodic car horns and lights. When audience members jump on the keyboard, it plays the car horns and flashes the headlights.
- A team of videographers captures the live experience, and the video becomes a viral sensation beyond the life of the event.
Moving toward the kinds of innovative and world-changing partnerships between Walt Disney, Pepsi, and General Electric at the 1964 World's Fair.